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The emergence of Terrace Culture lives beyond the stadium; explore it with iterations from adidas Original. Shop Now!


Founded on the art, design and ideals of Shepard Fairey, OBEY was cultivated in 2001. A staple in streetwear and cultural movements, the OBEY meaning is rooted in the DIY counterculture of punk rock and skateboarding. Fairey’s ideology of self-empowerment is emulated through his OBEY collective, harnessing his democratic views and extending them into the brand’s designs. Whether it be clothing or accessories, OBEY values their core aesthetics which are influenced by classic military garments and workwear basics. Sticking true to their streetwear roots, OBEY still implements elements from cultural movements into their designs, drawing inspiration from Fairey’s art career, offering a harmonious medley between art and fashion.
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