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ASICS

Founded in 1949 in Kobe, Japan, ASICS was the first company in the country to produce basketball shoes — which featured a recessed sole design to mimic an octopus’ suction cups. Founder Kihachiro Onitsuka had a goal in mind for ASICS, where he wanted to emulate the brand's values and motto as a company, catering shoes for the everyday wearer. As a brand built on the foundation of health and wellness, decades of advancements and elevated silhouettes have allowed ASICS to be known for its line of performance running footwear, including the classic Gel-Lyte collection.
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