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Puma

Fuelled by sibling rivalry, Puma was created by Rudolf Dassler back in 1948. As the older brother of adidas’ founder, Dassler parted ways with his family member after a falling out and the rest is sports history. Puma rose to prominence after a series of soccer and track-and-field innovations that led to great success on the global stage. Afterwards, the brand has since become a multi-faceted sportswear company, featuring a range of clothing, shoes and accessories ready to be worn in any arena. As a result, Puma is now instantly recognizable and for their fashion and collaborations as much as their sports apparel — carrying on its legacy as a tried-and-true performance staple.
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