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The emergence of Terrace Culture lives beyond the stadium; explore iterations from collectives such as adidas Originals. Shop Now!


Fuelled by sibling rivalry, Puma was created by Rudolf Dassler back in 1948. As the older brother of adidas’ founder, Dassler parted ways with his family member after a falling out and the rest is sports history. Puma rose to prominence after a series of soccer and track-and-field innovations that led to great success on the global stage. Afterwards, the brand has since become a multi-faceted sportswear company, featuring a range of clothing, shoes and accessories ready to be worn in any arena. As a result, Puma is now instantly recognizable and for their fashion and collaborations as much as their sports apparel — carrying on its legacy as a tried-and-true performance staple.
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