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MARKET

Based in Los Angeles, MARKET is known as a cult favourite amongst streetwear enthusiasts everywhere. Founder Mike Cherman attributes this to the brand's colourful and bold aesthetics inspired by New York City's lively Canal Street. Their eye-catching clothing and accessories are oftentimes full of a rebellious flair, which is only possible thanks to Cherman’s love of combining different ideas together. The coveted Acid House Smiley for instance, can be seen across many forms of MARKET and was originally part of a licensing deal with London-based company SmileyWorld. The iconic smile is now representative of MARKET's tongue-in-cheek design philosophy, notably displayed in past collabs with Nike, Converse and Puma while symbolizing the bridge between art and streetwear.
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