HUF
Before launching the brand in 2002, founder Keith Hufnagel would skate around New York City spray painting walls with his tag, "HUF ONE." This led to the name HUF sticking, and after Keith went pro, he moved to San Francisco to open his first storefront. Since then, HUF has expanded from a single small boutique to a lifestyle brand respected all over the world and known for its casual, skate-inspired clothing. And even after 20 years, the ethos of HUF still remains — offering a nonchalant, cool and modern aesthetic throughout all the apparel and accessories they create.
