Hoka
The Hoka brand was launched in 2009 as a running-focused company with Olympic and everyday athletes in mind. Originally named “Hoka One One,” the Maori title translates to “fly over earth,” giving inspiration to the brand’s tagline “Time to Fly.” Their footwear was first designed with the purpose of running down the rugged trails of the French Alps — featuring comfortably cushioned and wide-body silhouettes. These designs embody the maximalist ethos of the brand, as Hoka shoes come crafted with rugged yet responsive constructions which promise a smooth ride on even the most rugged of terrains. Plus, whether you’re in need of a running shoe, hiking boot or pair of slides, Hoka’s trusted styles are responsive and ready for any activity.
