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Massachusetts-based New Balance was created in 1906 by English-born businessman William J.Riley. Originally, the brand manufactured orthopaedic products, specialising in arch supports and prescription footwear. By the 1950’s, however, the effectiveness of New Balance’s products meant that athletes were now approaching the company for bespoke running shoes. Since then, NB have grown into global footwear purveyors, catering for a wide range of different sports and streetwear styles