The controversy you napped through: Jason Day, a former World No. 1 golfer, was playing at The Masters, a historic golf tournament that has been ongoing for more than 90 years. After teeing off in a knit vest that read, “No. 313 Malbon Golf Championship” tournament officials requested that he remove it. Day complied readily. Two years later and this story is still making the rounds in the golf news world.
That’s a lot of noise for such a quiet sport.
What’s got people more upset than shanking their ball into a sandtrap? Well, it comes down to respect for tradition and decorum. Golf is a sport so steeped in its own culture and history, that it’s had a hard time finding its footing in this new era. If wearing too much pattern and colour can be considered ostentatious, how does golf plan on shedding its stuffy, elitist reputation?
Enter: Malbon. Founded in 2017 by husband/wife duo Stephen and Erica Malbon, the brand was created to foster real inclusivity and self-expression. The goal? To make the greens a common ground.
“We’re giving people permission to be who they are and be proud of who they are on the golf course and off it.”
As the golf world grapples with the tension at the heart of their game – how do you appeal to young people and different demographics, whilst maintaining the traditions of the sport? – Malbon comes in as a real disruptor. What has been historically buttoned-up, has become boundary-pushing – well, for the golf club at least.
Malbon doesn’t just design clothes for the range though, they create pieces that fit into your everyday, “and also golf.” That’s the core of what they’re offering. “It’s O.K. if you like to go birding or fishing or hunting or working out or skiing, and you also like playing golf,” said Stephen Malbon in an interview. “We’re giving people permission to be who they are and be proud of who they are on the golf course and off it.”
By infusing golf attire with fashion, music, art and other cultural touchstones, Malbon aims to lower the barriers to entry that would-be golfers face. While the sport itself is centuries old, and the clubhouses often aren’t much younger, Malbon’s take has players teeing off in the 21st century. The pieces aren’t just fresh, they’re the next step in the evolution of the sport.
For their Spring/Summer ‘26 collection, Malbon continues to carry this ethos beyond the fairway. Blending a technical edge with refined details, each piece is a balance of performance and style. Think lightweight, airy layers that perform on and off the course, finished with premium detailing. This season, Malbon brings a collection washed in the colours of the Caribbean Sea. Marine greens, navies, and bright whites all call to mind the colours of waves crashing onto the beach. Whether that water is a hazard at the golf course, or Cuban shoreline is up for you to decide.
Get ready for your next tee time or any other good time with the latest from Malbon now.
