Fred Perry is a brand with some real, real ‘width’ to it. From its roots in tennis to its vast influence in countless global subcultures, this is a name that has some serious weight to it. With big thanks to Ollie Evans from @toohotlimited, we were fortunate enough to have a look inside the Fred Perry Archive on a chilly day down in London at their HQ - come see.
From collaborations with the fashionable likes of Raf Simons, to fore-fronting the look for Jamaican rude boy and mod subcultures through British bands such as The Specials – the adoption of this brand is as wide as it is diverse. John Tate, Head of Creative at Fred Perry said: ‘Everybody loves a bit of Fred.’ And we’re inclined to agree.
