Pleasures
The Pleasures brand was launched by Alex James and Vlad Elkin in Los Angeles in June 2015. The streetwear moguls have become well-known for their bold and controversial graphic printed tees and hoodies, with the punk-inspired brand’s ethos to “create clothing based on feelings through past experiences, from your most satisfying memory, to the worst feeling of your life.” Fixed within its own subculture of expressive artwork, Pleasures designs its apparel and accessories to replicate and reminisce on the sign of times, now in the modern day and as well as an ode to the effervescent rebellious culture of the '90s.
