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New Era

Originally, New Era came into existence back in 1920 under the guidance of German craftsman Ehrhardt Koch. Koch had an idea to redesign the process and quality of “fashion” headwear, and thus New Era came to light. What first started as manufacturing for Gatsby-style caps, turned into the new movement of baseball cap production for New Era in the early 1930s. Their very first baseball cap was produced in 1934 for Cleveland’s major league baseball team, resulting in New Era becoming the go-to maker of sportswear caps and street culture headwear ever since. Now spanning over a century later, New Era’s iconic 59FIFTY hats and accessories have made strides as recognizable staples in sports and popular culture alike.
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