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Originally debuting in 2015, the adidas Ultraboost quickly became the most coveted sneaker in streetwear and running circles alike. The Ultraboost's combination of a plush Primeknit upper and adidas' signature Boost cushioning made it the most comfortable shoe on the market, while co-signs from some of fashion's elite only fueled the fire. adidas continues to modernize the design, ensuring the latest Ultraboost is still at the pinnacle of performance, while retros and remixes of the OG colourways keep the original designs fresh.